Turning experiences into results.
About
My Journey
UX Leader and Product Designer with 15+ years of experience leading cross-functional teams and driving user-centered innovation across Insurance, AgTech, and Fintech. Expert in strategic design management, scaling high-performance teams and implementing UX AI Pipelines with Generative AI and Prompt Engineering to optimize end-to-end product lifecycle. Proven track record of leadership that drives business impact, including 50% savings on operational taxes and platforms reaching $300 million in revenue.
Selected Work
Success Stories
New version Alumni SaaS platform
+ Design System
First AI driven initiative for development, management, and deployment of the new version of the company'sAlumni SaaS platform. + A new Design System that helped increase development speed using Cloud Code and Figma Make.
Auto 2.0 · Insurance
Pricing Engine
MVP of the new quoting engine for Brazil's largest private insurer. UX management across 10+ squads in SAFe Agile environment, unifying complex experiences and drastically reducing policy completion time.
LATAM Digital
Sales Platform
UX strategy for the global digital sales platform in Latin America. Data-driven back-office interfaces to maximize commercial results at scale — culminating in the company's biggest historical milestone in the region.
OMS Redesign ·
Booking System
Redesign of the booking management system for Latin America's largest travel operator. Eliminating operational friction for hundreds of agents, unifying complex post-sale journeys.
Broker 2.0 + Corporate
Design System
Complete redesign of the back-office for Brazil's largest broker network. Mapping financial and operational friction generated direct bottom-line gains with continuously growing NPS.
More projects
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Professional Documents
Resume
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